Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link
نویسندگان
چکیده
منابع مشابه
Discretizing Unobserved Heterogeneity∗
We study panel data estimators based on a discretization of unobserved heterogeneity when individual heterogeneity is not necessarily discrete in the population. We focus on two-step grouped-fixed effects estimators, where individuals are classified into groups in a first step using kmeans clustering, and the model is estimated in a second step allowing for group-specific heterogeneity. We anal...
متن کاملUnobserved Heterogeneity in Matching Games
Agents in two-sided matching games vary in characteristics that are unobservable in typical data on matching markets. We investigate the identification of the distribution of these unobserved characteristics using data on who matches with whom. The distribution of match-specific unobservables cannot be fully recovered without information on unmatched agents, but the distribution of a combinatio...
متن کاملMicrosimulations in the Presence of Unobserved Heterogeneity
While econometric models routinely incorporate unobserved heterogeneity, microsimulations that are based on historical data rarely do so. At issue is that an individual’s history of outcomes contains information about that person’s heterogeneity draw, implying that the individual’s value may not be drawn randomly from the population distribution. Failure to account for heterogeneity may bias be...
متن کاملUnobserved Preference Heterogeneity in Demand Using Generalized Random Coefficients
We model unobserved preference heterogeneity in demand systems as random Barten scales in utility functions. These Barten scales appear as random coefficients multiplying prices in demand functions. Consumer demands are nonlinear in prices and may have unknown functional structure. We therefore prove identification of additive Generalized Random Coefficients models, defined as additive nonparam...
متن کاملCustomer Segmentation Using Satisfaction DemandingAnalysis
Customer segmentation involves an identification of distinct customer groups. Traditionally, customers were segmented by some criteria such as location, type of business, and customer value. In this paper we determine a methodology for identifying appropriate customer segments by using customer satisfaction-demanding behavior that is characterized by the disparity of derived global satisfaction...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2014
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2013.08.003